Privacy policy

Thank you for visiting dlvjewelry.com. DLV Jewelry respects your privacy and we understand and share your concern about the privacy of your personal information. This notice describes our privacy policies. By visiting our website, you are confirming your agreement to the privacy policies described in this Privacy Policy. If you do not agree to these terms, exit this page and do not access or use the website.

Enjoy secure shopping

We use encryption technology, digital certificates, secure commerce servers and authentication to ensure that your personal information is secure online.

Information collection and use

We collect and store any information that you may enter on our website or provide to us in some other way. For example, when you place an order or sign up for email communications and updates, we collect and store personal information so that we may provide the products and services that you have ordered or requested. Such information may include your name, address, email address and telephone number, and information about your interests and activities. You can choose not to provide certain types of information, but that may result in you being unable to use certain features of our website. We may also collect and store information about other people that you provide to us — for example, you may submit a person’s name and address if you wish us to ship a product as a gift to a friend.

We do not collect or store your card details. Payments are taken by our payment provider on their own secure pages. Your card number, UPI PIN and bank credentials are entered there and never reach our servers. We are told only whether a payment succeeded, for how much, and by which method.

If your online payment does not go through and you then pay us by UPI or a payment link, the money goes to our company’s own account. For UPI, our bank shows us the payer’s name, the UPI ID or account the money came from, and the transaction reference. For a payment link, our payment provider shows us the payer’s name, email address and phone number, and the transaction reference; if we send you the link by email or text message, we give our payment provider your email address or phone number for that. On the website we keep only how you paid, the reference, the amount and the day it arrived, with your order.

Where the law requires it — on a jewellery purchase above the statutory threshold — we collect the buyer’s PAN. We hold it against that invoice and nothing else, and we do not ask for it below the threshold.

We may also automatically collect and store certain types of non-personally identifiable information whenever you visit any of our web pages. Like most commercial shopping websites, we use cookies and we obtain certain types of information whenever your web browser accesses the DLV Jewelry website. Such information may include the type of web browser you are using, the operating system of your computer and the domain name of your internet service provider. Most browsers accept cookies automatically but allow you to disable them.

All personal information that we collect from our customers is used to improve our relevance to you and to improve your shopping experience with us. We use the information that you provide so that we may provide the products and services that you have ordered or requested. If the payment for an order does not go through, we send one email about that order to the address you gave at checkout, with a link to the piece and how to reach us for help; it is the only email we send about that order. In addition, we may send you offerings of products or services which we think may be of interest to you, or ask you to participate in activities such as surveys. At any time you can choose to no longer receive any non-transactional emails from DLV Jewelry, by following the unsubscribe instructions at the bottom of any such message.

Cookies and what your browser stores

This is the complete list of what is stored on your device:

• Your bag and your wishlist. Kept in your own browser, not in our database, and holding only which pieces you picked, how many, and the choices you made for them, such as colour, size, chain or certificate. To show them at today’s prices, your browser sends that list of pieces to our website, the same way it asks for any page. The bag is copied onto an order only when you place one. Clearing your browser data removes them.
• The pieces you have already added to your bag in this tab, so that adding the same piece again in one visit is counted once, not every time. Kept in your own browser and holding nothing but which pieces they were — no name, email address or telephone number. It lasts until you close the tab.
• The pieces you looked at recently, so the shop can show them to you again. A list of the last eight page addresses, kept in your own browser. To show them, your browser sends up to four of those addresses to our website, the same way it asks for any page.
• Which advertisement brought you here, if one did. The campaign details in the link you followed, the address of the page it opened, the code Facebook adds to that link when you click one of its advertisements, and when you first arrived this way. Kept in your own browser and copied onto your order when you place one, so we can tell which advertising is worth paying for. Arriving without such a link stores nothing. It stays until you clear your browser data; switching advertising off in Cookie settings does not remove it.
• A random name for your browser, and a scrambled copy of it, kept in your browser’s own storage so that visits from the same browser can be told apart from new ones in our advertising measurement. It is made up, not built from anything about you, and the next section says what it is used for. It is never made if you have switched advertising off in Cookie settings, and switching off deletes it.
• Two small files set by Facebook, so that a visit and a purchase can be recognised as coming from the same person. One is set whenever you arrive, the other only if you arrive from one of our advertisements. Facebook sets them and Facebook reads them; the next section says what they are for, and Cookie settings at the foot of any page switches them off.
• Two small files set by Google, so that several pages read in one sitting are counted as one visit rather than several strangers. They tell us how people reach the shop — a search, a link, an advertisement, or typing the address in. The same Cookie settings switch stops them.
• Your Cookie settings choice, only if you switch advertising off. One small cookie holding the word “off”, kept for a year so this device remembers your choice and our own server can follow it too. Leaving the switch on stores nothing, and switching it back on removes the cookie.
• A random code for the chat, only if you use it, so that your questions in one sitting read as one conversation. It is made up, holds nothing about you, is sent with each question, and lasts until you close the tab.
• A mark that the opening animation has played, so that it plays only on the first page you open in a tab. It holds nothing else, lasts until you close the tab, and is not set if your device asks for less motion.
• A sign-in cookie, only if you sign in: to your customer account or, for DLV staff, to the admin. It keeps you signed in, and it holds your account’s email address, the codes that prove you signed in, and details of the account such as when you last signed in. Scripts on our pages cannot read it, it is only ever sent over a secure connection, it lasts no more than a day after your last visit while signed in, and signing out removes it. Asking to create an account or to reset a password also sets a cookie like it, even before you sign in, holding only random codes; it lasts no more than a day.
• If you work at DLV and use the admin: scanning a product sheet keeps what was read from it, and the sheet’s picture when there is room, in that tab until the product form uses it or you close the tab, and the text reader keeps its English language file in your browser so the next scan starts sooner. Customers never get these.

If you use the chat

Questions typed into the chat, and the answers given, are kept for 90 days and then deleted. We read them to see what people ask and to improve the answers. They are stored without your name, your address or anything that says who was asking, so please do not type card details or passwords into it — it is a place for questions about jewellery.

Advertising, and what Facebook is told

We advertise on Facebook and Instagram, and we need to know which of those advertisements actually lead to someone buying a ring rather than simply clicking. So this site carries Facebook’s measurement code, and we say so here plainly rather than leaving you to find it.

Facebook is told, as you use the site:

• that a page was opened, and which piece it showed;
• that something was added to a bag, or a checkout was started;
• that Pay was pressed at checkout;
• that an order was placed, and what it came to before tax (from our own server only, as below).

The first three go from your browser, and the same ones also go from our own server, so that they still arrive when your browser blocks Facebook’s code. The copy from our server carries what your browser would have sent: the piece, the amount, Facebook’s own cookie if your browser holds one, your internet address and your browser type. No name, email address or telephone number travels with any of these — with the single exception described below, at the moment you press Pay.

Every one of these messages, from your browser and from our server, also carries a random name for your browser. It is a string of letters and numbers we made up when you first arrived, kept on your own device and scrambled before it is sent. It is not built from anything about you — not your name, not your email address, not your device — and it says nothing except that two visits came from the same browser, which is what lets us tell one person looking three times from three people looking once. Turning advertising off in Cookies Settings deletes it, no new one is made while it is off, and if you turn it back on you start with a new name that nothing connects to what came before.

When you press Pay, that one message also carries your email address and telephone number, scrambled in the same way as below. They are taken from what you have just typed into the checkout form and are used only for that message. We do not keep them in your browser, and nothing you type is remembered between visits for advertising.

When an order is paid for, our server sends Facebook one further message so the sale can be matched to the advertisement that led to it. It carries your email address and telephone number — both scrambled first, in a way that cannot be turned back. Facebook can check the scrambled version against something it already holds, and cannot read your details out of it. We never send either in ordinary readable form, and we never write it down anywhere. Your name, your address and your country are not sent. That message carries the random name for your browser too, so the sale can be joined to the advertisement you first came from, and — if your browser holds them — Facebook’s own cookie and the code Facebook adds to our address when you click one of its advertisements, both sent as they are, because Facebook made them.

The addresses of your order page, its invoice, the page you return to after paying and the page a review invitation opens each carry a private code, which opens your order or your review for whoever holds the link — they are meant for you alone. Our website does not load Facebook’s code on those pages and never gives Facebook that private code: the message about a paid order names the page you return to after paying without it. Nor does it load Facebook’s code on a page opened from the link in an account-confirmation or password email, or pass the code in that link on to Facebook.

We do not sell your data, and we do not upload customer lists to Facebook or to anyone else. Nothing about the pieces you looked at is shared with another shop.

How people find the shop, and what Google is told

We also use Google Analytics, for a different question: how people arrive here at all. Most visitors do not come from an advertisement, and without this we cannot tell a search from a message forwarded on WhatsApp from somebody typing the address in.

Google is told which pages were opened and in what order, roughly where in the world the visit came from, and what kind of device and browser it was. No name, email address or telephone number is ever sent to Google, and no order details are. Nothing goes to Google from our server — only from your browser, and only while the switch below is on. Our website does not load Google’s code on the private pages named above either, or on a page opened from an account-confirmation or password email, and never sends Google their addresses or the codes in them.

If you would rather we did not

You can stop this without leaving the site, and none of it affects your order, your delivery or your warranty:

• Use Cookie settings at the foot of any page. One switch stops all of the above — Facebook and Google, from your browser and from our server alike. Nothing further is sent, and what either has already stored in this browser is deleted. Your choice is remembered on this device, so a phone needs setting separately.
• Turn off Off-Facebook activity in your Facebook or Instagram account settings, which tells Facebook to stop connecting what it receives to you.
• Use any ad blocker, or turn off outside scripts in your browser. That stops Facebook’s and Google’s code in your browser; the copy from our server still goes to Facebook unless you use the switch above. The shop is built to work normally when the measurement is blocked, and we check that it does.
• Write to sales@dlvjewelry.com and ask us to send nothing further about your orders. We will confirm when it is done.

There is no banner to dismiss on this site. We would rather set out here exactly what is collected, and put a real switch at the foot of every page, than block your way with a box before you can look at a ring. If the law or our own view on that changes, this page changes first, and we will ask before setting anything that needs asking.

How we count visitors

Five things count, and none of them stores anything on your device or identifies you.

• A visitor count run by the company that serves our website. It tells us how many people visited, which pages they opened, roughly which country they came from and how quickly the pages loaded. It stores nothing on your device, gives you no identifier of any kind, and cannot follow you to another website.
• Our own count of which pieces get opened. We keep a daily tally per piece, per country — a number that goes up by one. There is no record of a visit, no address, no session and nothing that could be traced back to a person. It exists so we know which designs to make more of.
• Our own count of which towns people visit from. We keep an hourly tally per town — again a number that goes up by one, never a record of a visit. It is kept for seven days and then deleted. We store no address, no session and no postcode, and where fewer than three people have visited from a town in the same period we count them under their state instead, so the figure can never point at one person. It exists so we know where our customers are.
• Our own count of which countries people visit from. We keep a daily tally per country — a number that goes up by one, never a record of a visit. There is no town, no address and no session on it, and nothing that could be traced back to a person, so we keep it for as long as the shop runs. It exists so we know where in the world people find us.
• Our own count of how busy each hour is. We keep one number per hour — how many visits the site had — with no town, no country and nothing else attached to it. Because there is no place on it, it cannot narrow to a person however long we keep it, so we keep it for ninety days rather than seven. It exists so we know what time of day to be here.

Our payment provider may set cookies of its own on its own pages while you are paying. Those are governed by their policy, not ours, and we never see them.

When we share information

We do not sell your personal information, and we do not give it to anyone else to market their own products to you. We share only what is needed to run the shop, and only with the companies that do those specific jobs — taking your payment, delivering your parcel, sending your order emails, and measuring our own advertising. Each of them is paid to do one job with your details and nothing else.

Beyond that, we share what you give us only:

• for the reason you gave it to us;
• if you have asked us to;
• where the law requires it, or where we reasonably believe it is needed to protect DLV Jewelry or someone else from harm or loss.

Wherever we do pass something on, we require the company receiving it to look after it as carefully as this policy promises. We cannot control what a company does once it has your details, which is why we keep that list of companies as short as the shop can run on.

We sometimes use non-personally identifiable, summary or aggregate information that we collect to improve the design and content of our website. We may also share such aggregate information with third parties for that purpose.

The personal information which you provide to DLV Jewelry is an asset of the company and may be included in the assets transferred to an acquirer if DLV Jewelry is acquired by a third party. In the event of such a transfer, any personal information transferred shall remain subject to the terms and promises contained in this Privacy Policy.

SMS policy

SMS notifications are sent only to those who have subscribed to DLV Jewelry newsletters or updates. Subscribers’ or customers’ information will not be shared elsewhere; we respect your privacy.

Security

We believe we have in place appropriate procedures to protect the security of personal information transmitted to us or by us. Information is encrypted in transit, and the pages on which you enter anything are served only over a secure connection.

Access and correction

DLV Jewelry gives you access to the personal information that we have collected about you and the ability to correct any errors in it. To access or correct your information, write to sales@dlvjewelry.com or call +91 6352535827.

Children’s privacy

Our website is not directed toward children and DLV Jewelry does not sell products for purchase by children. We do not knowingly collect information from anyone under the age of eighteen.

Phishing

Identity theft and the practice known as phishing are of great concern to us. We do not and will not, at any time, request your card information, passwords or national identification numbers in a non-secure or unsolicited email or telephone call. If you receive such a request claiming to be from DLV Jewelry, it did not come from us — please tell us about it.

Changes to this policy

From time to time we may update this Privacy Policy. Your continued use of our services constitutes acceptance of the then-current Privacy Policy and Terms of Service, so we encourage you to visit this page periodically to review any changes. The form of our Privacy Policy in effect from time to time will apply to all information that we have collected.